Anyone doing direct mail?

Vesta

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Jul 22, 2024
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I have a targeted list of ~1k people from Zoom Info. I have a hyper relevant offer that is performing quite well on email, but many of my prospects I don't have an email for so I want to try direct mail.

What is everyone doing these days for direct mail? I don't want to do a postcard. I want to do a letter.

Looks like $0.39 via USPS? Just need to create the letters.

Looking to hear from anyone who has done it recently. I haven't done bulk mail for probably 2 years.
 

Schumm

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Jul 22, 2024
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I used to do snail mail marketing back in the day and the way to get them to open their envelope is to send your offer in a greeting card envelope.

They open those envelopes, they toss most of the other junk mail they get.

Hand written address, a real stamp, short pitch inside and several call to action options.
 
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