Does Bing & Yahoo Traffic Add Value When Listing a Site on Flippa?

[Angie Labadie]

Hey everyone,


I’m working on a site that’s been getting a decent amount of organic traffic, but interestingly most of it is coming from Bing and Yahoo rather than Google.


It’s still search traffic and seems fairly consistent, but it made me curious about something before considering listing the site on Flippa.


From a buyer’s perspective:

• Do buyers generally value Bing/Yahoo organic traffic the same way as Google traffic?
• Does it affect site valuation or buyer interest when the majority of traffic isn’t from Google?
• Have any of you successfully sold websites with mostly Bing traffic?

I know Google tends to dominate search traffic discussions, but Bing traffic can still be pretty targeted depending on the niche.


Just trying to understand how buyers typically look at this when evaluating a site.


Would appreciate hearing from anyone who has sold or bought sites with Bing/Yahoo traffic.


Thanks!