Everly Bass
New member
- Joined
- Nov 9, 2026
- Messages
- 1
- Points
- 0
I’m a 23-year-old solo founder. I moved from the Sacramento area up to the inland Northwest this year, and now I spend most of my free hours building local lead-gen sites for trades I’ve never worked in. My portfolio runs from cactus removal in Arizona to boiler repair in Anchorage, with tile in three different cities, asphalt in Tennessee, fences in Louisiana and pool service in Reno in between. If a contractor somewhere needs the phone to ring, I’ve probably looked up the keyword volume for it.
My background is cybersecurity (bootcamp certified), so I look at websites the way I was trained to look at networks: what’s exposed, what’s weak and what can be used. I taught myself full-stack (Next.js and PostgreSQL) by building things that broke until they stopped breaking. Right now I’m building SEO Jackpot Engine, a market research platform that finds rank & rent opportunities so I can stop doing it by hand in 40 browser tabs. I built the backend pipeline solo with an AI coding agent, working from an architecture doc I wrote myself.
I’m also taking business classes. That’s not for a résumé. It’s so I can run this operation like an actual business instead of a pile of domains.
What brought me to BHW:
Most “SEO advice” out there is the same recycled line about making great content and being patient. I want to know what actually moves rankings in local search, what Google says versus what Google does, and where the edges are before I find them the hard way on one of my own sites. Every serious SEO I’ve talked to has learned something here, so here I am.
What I’m looking to get out of BlackHatWorld:
Notes from people running rank & rent or local lead gen at scale: GBP tactics, citation strategy, and how you’re getting tenants to actually pay.
My background is cybersecurity (bootcamp certified), so I look at websites the way I was trained to look at networks: what’s exposed, what’s weak and what can be used. I taught myself full-stack (Next.js and PostgreSQL) by building things that broke until they stopped breaking. Right now I’m building SEO Jackpot Engine, a market research platform that finds rank & rent opportunities so I can stop doing it by hand in 40 browser tabs. I built the backend pipeline solo with an AI coding agent, working from an architecture doc I wrote myself.
I’m also taking business classes. That’s not for a résumé. It’s so I can run this operation like an actual business instead of a pile of domains.
What brought me to BHW:
Most “SEO advice” out there is the same recycled line about making great content and being patient. I want to know what actually moves rankings in local search, what Google says versus what Google does, and where the edges are before I find them the hard way on one of my own sites. Every serious SEO I’ve talked to has learned something here, so here I am.
What I’m looking to get out of BlackHatWorld:
Notes from people running rank & rent or local lead gen at scale: GBP tactics, citation strategy, and how you’re getting tenants to actually pay.
- What’s working for AI search visibility (AEO/GEO). I log every change I make across my sites and I want to compare results.
- Ideas for automation. I’m already running AI bots for social posting across the portfolio and I want to push that further.
- Lessons on what gets sites burned, so I stay on the right side of that line.