How much to charge clients to do their Google Adwords?

[Olga Keeling]

How much do you charge a client do their Google adwords campaigns? What criteria do you go by? How do determine pricing?

 

[Lilian Gaylord]

Let's start with 50usdt. to check whether the account and working method are compatible.

 

[Lavina Gerhold]

Percentage of Ad Spend: This is the most common model. You charge a percentage of the client's ad spend. Typically, this ranges from 10% to 20%, but can be higher for complex campaigns or specialized services.
Fixed Monthly Fee: You charge a flat fee per month regardless of ad spend. This model is often used for clients with smaller budgets or those who want predictable costs
Performance-Based Fee: You charge based on specific performance metrics, such as leads generated, sales made, or return on ad spend (ROAS). This model aligns your interests with the client's goals.