How to build backlinks ethically?

[Keebl]

Hi all,
Hope you are doing well.

How can i build backlinks ethically and not get penalized by google?(i know that i have to get backlinks organically, but nowadays noone gets them for free)

Can i get penalized from google when getting/(buying) a backlink while website that i want to get backlink looks average with lets say DR 15 not too much anchor links, small amount of organic traffic, average content articles, good design of website(not messy)?

And what can happen if i want to get a backlink from a website that is one niche lets say fashion and i want to link to my website that is in finance?

And from your experience what should i look for when getting cheap backlinks and i wont get penalized by google?

Thank you!

 

[Ardith]

Build backlinks ethically by creating high-quality, relevant content and engaging in genuine collaborations like guest posts. Avoid buying backlinks, especially from low-quality or unrelated sites, to prevent Google penalties. Focus on relevance, authority, and natural diversity in your backlink profile.

 

[amee]

It's not about how you got them but how it looks like you got them.