Hi, I am new here. I have a question related to google ads. Please tell me the important points of bid amount that we need to keep in mind during bidding.
Start with max clicks to get an idea of your market.
After you see how traffic is distributed among your keywords consider switching to manual bidding.
It is best if you have set a conversion goal for your KPIs so you know if some specific keywords have higher ROAS than others. This is how you decide what to bid high and what low.