Rahsaan Miller
New member
- Joined
- Jul 13, 2024
- Messages
- 1
- Points
- 0
Hi there,
I hope this is the right place to post this thread as it relates to my business. I run a fledgling travel agency selling holidays to the Maldives and have access to a very focused email list of 250K. This list was not put together from my own website. All of these people are interested in luxury travel, and a large percentage of them are interested in traveling to the Maldives or have already traveled there. Some of these clients already travel with other travel agents.
As a Maldives specialist with vast knowledge of the Maldives travel space, my team and I can bring value to these high-end clients with our recommendations and usually offer cheaper rates than what clients can find online. I understand these clients are not that worried about money, but a cheaper price for the same service is, in my eyes, valuable.
I have previously only dabbled in email marketing (very little, not even for 3 months), and these clients do not know my company yet. Could anyone give me some pointers on how I should approach this, as the list has just been sitting there for 2 years, and I believe it is time to put it to use? I have done some research, and here is my thought process:
This is a very high level version of my idea to approach this and I would appreciate any seasoned colleague here to help me out with their two cents before I take the plunge.
Thank you for your time in reading.
I hope this is the right place to post this thread as it relates to my business. I run a fledgling travel agency selling holidays to the Maldives and have access to a very focused email list of 250K. This list was not put together from my own website. All of these people are interested in luxury travel, and a large percentage of them are interested in traveling to the Maldives or have already traveled there. Some of these clients already travel with other travel agents.
As a Maldives specialist with vast knowledge of the Maldives travel space, my team and I can bring value to these high-end clients with our recommendations and usually offer cheaper rates than what clients can find online. I understand these clients are not that worried about money, but a cheaper price for the same service is, in my eyes, valuable.
I have previously only dabbled in email marketing (very little, not even for 3 months), and these clients do not know my company yet. Could anyone give me some pointers on how I should approach this, as the list has just been sitting there for 2 years, and I believe it is time to put it to use? I have done some research, and here is my thought process:
- Clean the list using an email verifier service just to be safe
- Setup a separate email domains to engage with the list first
- What can I use to send the emails ensuring maximum deliverability in the inbox? I have come across Instantly and custom SMTP or something in my research
- I guess there is a warm up phase and a tool like Instantly does that
- Once step 2 is figured out, I need to come up with a way to hook them. I was thinking maybe introduce myself as a maldives travel consultancy and offer them the opportunity to opt in to the email list first to receive further emails?
- If that works, then prepare an email sequence for those who opt in and make some travel offers for the Maldives and then introduce my actual travel agency as a partner to book the holiday with. I really would like to keep my travel agency company safe if this does not work out. I know that my team and I can provide them value; they just do not know me yet.
This is a very high level version of my idea to approach this and I would appreciate any seasoned colleague here to help me out with their two cents before I take the plunge.
Thank you for your time in reading.