Intro vs middle vs conclusion vs author bio, what does your data say?

[Sierra Cardenas]

The quality of the site receives most of the discussion in guest post talks but the placement of the link in the text is given much less consideration. These are the categories I use for placements.

• Intro (first 1-2 paragraphs) – high prominence, but also often removed or flagged by editors
• Subject: the most natural, and most often the most stable, position is mid-body in a sentence that is appropriate.
• The conclusion is easy to get, but can be less weight.
• The safest to approve is the author bio, but it is also regarded as a weaker signal.