Is Learning Facebook and Google Ads Worth the Effort?

[Ena Cassin]

I’ve been thinking about getting into paid traffic, but both Facebook and Google Ads seem really complicated to learn. Between targeting, bidding, policies, and account restrictions, it feels overwhelming.

For those who actively run campaigns, was it worth the time and effort to learn both platforms? Or would you focus on just one at first? Any tips for getting started without burning too much money while learning would be helpful.