[Journey] My Journey to $10k/month — did it once before I sold my site in 2024, doing it again

Kayden Hutchinson

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Alright, throwing this out there because I need some accountability and honestly BHW journey threads have helped me more than any course I ever bought.

Quick backstory: built a content site to a solid $8-10k/month, sold it in 2024. Took the money, took a break, made some dumb decisions with the cash (we've all been there lol), and now I'm starting fresh. Different project, same playbook, just refined this time around.

The setup:
I'm running my own video hosting platform (self-hosted, not relying on YouTube/Vimeo to not get demonetized or banned for random ToS reasons). Content gets syndicated to one of the big social platforms where a specific type of clip content performs really well — high engagement, low competition once you know how to work the algorithm/mods. I've been doing this specific play for years under a different project so I already know the mechanics cold, just rebuilding the infrastructure from scratch.

Why I'm confident:

  • Already did this exact model to 5 figures/month once
  • Infra is mine (own server, own domain, no platform risk on the hosting side)
  • I know the distribution channel inside out, no guessing on what works
Where I'm at right now:

  • Site is live, video pipeline is solid (live capture + auto-processing, no manual work needed per upload)
  • Distribution account(s) already have history/karma built up
  • Monetization not fully switched on yet — this month is about volume and consistency first

The goal:
$4,000/month by end of September. That's the checkpoint. If the model holds like it did last time, $10k isn't unrealistic by early next year, but I'm not getting ahead of myself, one milestone at a time.


What I'll be sharing here:
Weekly-ish updates. Numbers (traffic, revenue when it kicks in), what's working, what's not, and the dumb mistakes I make along the way because there will be some.

Let's see where this goes
 
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