Holly Mayer
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- Jul 2, 2026
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What's your net profit per order after ALL costs — including returns, chargebacks, ad spend, VA costs, software, taxes? Not ROAS. Not gross margin. The actual dollars that hit your personal bank account per order.I'm tracking 5 stores right now and the range is wild: $1.20 to $8.50 net/order. The $8.50 store isn't even the highest revenue one.Curious if BHW folks are seeing similar spreads or if I'm missing something obvious in my cost structure.