New google search results layout

[Monahan]

Google local ad placements are getting a lot more aggressive

Searched for a contractor for a project on my house and was met with:

1.) Serp ads
2.) google verified contractors
3.) first organic map pack after scrolling some.
4.) mix of serps and ads.

I don't use an ad block browser on my phone. Using Google.

What are your guys take on it? I plan on mostly hitting ads now and not really focusing on local SEO. Mostly just copywriting for the site.

 

[Devante]

Ads are faster way to reach desired audience and now since they are prioritized in the serps so, it won't be wise to ignore them.

Local SEO on the other hand is also essential as it helps to build brand & reputation.

Also local SEO isn't dead so other will still be effective with driving traffic.

I will use both but priortize my spending on ads more than local SEO.

 

[Cormier]

Also as google gets more aggressive, ad blockers will become more popular. Still google ads will rule though.