Optimal cloaking setup for native ads to lower filter rate

drskale

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Sep 11, 2025
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Does anyone use a cloaker to run ads on native (taboola, outbrain) or other ad networks? My filter rates are a bit too high currently at around 45-50% and its limiting campaign profitability, looking for some insights on settings I should be changing or possibly changes in my funnels that could bring this rate down to 30% max. Traffic is currently going directly to a safe page which has a script which changes the page to a tracker redirect link which includes ad networks and tracker utms. If they fail the test the user stay on the safe page and the call to action takes them to a separate tracker redirect link that track safe page conversions. I am getting large number of conversion from the safe page from users which obviously shouldn't be filtered.
 
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