Setup for Meta ads affiliate squeeze page

[Zelda]

Hi everyone, I’m running an affiliate offer and using a squeeze page to collect leads before directing them to the product's landing page. Since my primary goal is to capture leads, I’m not optimizing for standard events like Purchase or Add to Cart.

Instead, I’m focused on actions within the squeeze page. For example:
Form submissions
Button clicks leading to the offer page

What events or custom conversions should I set up on the pixel for this kind of setup?

Thanks a lot in advance!

 

[Grainne]

With the goal of generating leads through a landing page and not optimising for events such as "Purchase" or "Add to cart", you can set up custom events on your Pixel to optimise for the actions that customers take on the squeeze page.