What does spam website mean for google?

[Cristopher Grimes]

Hi

I have two questions:
1.What does spam website mean for google? If the snippet below which i got from google mean spam, so how do we build backlinks?

"Any links that are intended to manipulate rankings in Google Search results may be considered link spam"

"The following are examples of link spam: Buying or selling links for ranking purposes."

and second question is: In general how do i build backlinks for my website and not be spammy for google?

 

[Broderick Schulist]

This spam link not allowing it's means

 

[Joey Hodkiewicz]

In general how do i build backlinks for my website and not be spammy for google?

To do this, get links from traditional news websites and get a CTR service from mmo.