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What marketing channel works best for a new indie game?

P

Prince Esquivel

New member
Joined
Aug 26, 2026
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I'm working around indie game promotion and I'm curious what has worked best for other developers here.

For a newly launched indie game, which has performed better for you?

1. YouTube creators
2. TikTok / Shorts
3. Reddit / community marketing
4. Paid ads
5. Influencer / creator partnerships

I'm especially interested in actual results rather than theory.

What worked best for your game?
 
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