What powerful methods get high conversion rates using email?

[Antonette Spencer]

Hello,
I have a large list of business owners - from computer shops to underwear stores that I want to contact using email. End goal is to convert them into clients that will buy web development services from my company.

So...
Email List - CHECK!
Writing Skills - CHECK!

What kind of idea you think I shall throw at them to get some bites?

 

[Isabelle Leuschke]

First comes getting them to open the email. And I've got a piece of advice for that.

Getting your email opened requires you to personalize the email. Not just including the name in the subject line.

Let's say you're emailing Hero Honda owner. Their motto is/was "Dhak Dhak Go"

So the subject line should be something like this: Hey Larry, Want To Surprise Your Dhak Dhak Go Business?

Use a term that they use only in their company and your email would stand out.

Everybody is going to write: Hey Larry, Want To Surprise The Business Growth of Hero Honda?

Using their business terms increases open-rates.

I hope that helps a bit.